The Water Consumers Alliance (WCA) is coalition of individuals, companies, and water authorities committed to educating and engaging citizens to promote the availability and conservation of clean, safe, and affordable water.  According to a 2014 Government Accountability Report, 40 out of 50 state water managers expect water shortages under average conditions in some portion of their states within the next decade.

Currently, each American uses an average of 88 gallons of water a day at home. Research indicates that we can all use at least 20 percent less water by installing water-efficient fixtures and appliances. In addition to saving water, American water consumers can save their heard-earned money too. The average family spends more than $1,000 per year in water costs, but can save more than $380 annually from retrofitting with WaterSense labeled fixtures and ENERGY STAR certified appliances.

The Water Consumers Alliance seeks to inform and organize water consumers to be effective advocates. The WCA’s communications will educate and engage consumers about the value of water, sustainability of water resources, the costs of needed infrastructure improvements, and the need to ensure fairness to consumers.